Chinese poultry processing: Promising but long way to go
Views : 3456  Add Time : 2012/9/12 11:05:48  From : Lizhong Food machine

For Chinese poultry consumption trends There are also some predict that by 2015, China’s per capita consumption of poultry meat is expected to reach 12 kg, compared with the current figure increased by at least 2 kg or more. Chinese meat processing and packaging of meat will account for 17.5% of the national total output of meat, low temperature meat products (cold chain) than the share will reach 10%, all of which seem to indicate that China’s poultry processing industry prospects will be a bright future.

As early as 2005, the National Turkey Federation in the United States at the presentation of a 2004 U.S. domestic meat consumption summary report will show that in 2002 the fresh meat and poultry meat consumption in the market accounted for 69%, non-fresh poultry meat (including processed meat, sausages, served with value-added and cooked meat) for the remaining 31%, only two years, to 2004, the share of non-fresh meat rack up 20% from the entire meat industry 31% up to 37%. The results of the survey so that we agreed that: meat industry in the future will be to deep processing areas of development, to be able to provide appropriate size, convenient delivery, has a unique flavor in the direction of working families to be able to give a quick "Family Pack" food Direction development. This prediction proved to be correct, the U.S. meat processing production accounted for 96% of total output, per capita annual consumption of up to 60 kg.

Currently, the U.S. poultry industry, the focus of development of deep processing field and that is mainly located in the instant cooking the food, and refinement to the technical level, more attention is intelligent processing equipment, processing efficiency, more advanced packaging technology, deep-processed products sexual health, food safety and to meet changing consumer tastes and so on.

The development of deep processing of poultry meat abroad rose to a new level, the number of deep-processed products is no longer the focus, how to use new technologies and new ideas to the production of processed products have become the future direction of development. Frankly, both in the deep processing of poultry products on the number and proportion, or in the deep-processing technology and concept, Chinese poultry processing industry and has a large gap between American and European countries, it is not able to finish it in time catch up. The good news is that China’s development of deep processing of poultry processing industry trend has been formed, some enterprises have been gradually completed the transition to the development of deep processing, which we can vaguely see the future of China’s poultry processing and broad prospects.

Many people for the consumption of poultry, there must have this kind of memory: from selecting a live chicken or ducks markets, slaughter their own back home bloodletting, and then endured the pungent smell with open water scalding to the hair, a lot of also need a little bit of hair pulled out with tweezers, and finally made into all kinds of poultry dishes. This is more than ten years ago, the majority of Chinese household consumption of poultry meat in general way.

In the late 1990s, driven by China’s economic development level and the level of consumption, which requires self-processed consumption obviously can not meet the growing consumer demand and consumers become faster pace of life, so all kinds of poultry processed products gradually appeared on the market. From the initial generation of slaughter plucking chickens, and later supermarket sales of chicken suit, and a variety of vacuum-packed poultry products, the occurrence of these changes are the Chinese poultry processing industry development in recent years is the best witness.

But the Chinese poultry processing industry in the development of the field of deep processing, remains at a low level. The entire meat industry, the current processed meat and packaged meat meat production accounts for about 10%, much lower than Western countries more than 40% ratio. Among them, the low-temperature meat products meat production account for only 3% -5%. This data does not mean that domestic consumers there is no demand for processed meat, but rather reflect the current poultry meat processing industry in the whole field of deep processing lags behind the status quo.

Of course, from another perspective, this lag also means that Chinese poultry processing industry in the field of deep processing of extremely broad development space. According to recently released "cold chain logistics development planning" and "Guiding Catalogue of Industrial Structure (2011)," 2015, Chinese meat processing and packaging of meat will account for 17.5% of the national total output of meat, low temperature meat products (cold chain) than the share will reach 10% in the low-temperature meat consumption growth is higher than the high-temperature meat products.

In recent years, a number with a certain scale poultry processing enterprises, or have been expanded to downstream farming enterprises have focused on the development of poultry processing business, which is a good start. 2011, many companies are in poultry products deep processing field have action. Liuhe Group, Yurun Group, Shuanghui Group, Chia Tai Group, New Hope, St. agricultural development, nine Allianz Group, Yongda Group, Huaying Group and other large-scale farming enterprises in the deep processing field was generous investment, and its deep processing project involves poultry slaughtering, poultry food processing, egg processing and other aspects. Reporters contacted affiliated Qinhuangdao Chia Tai Co., Ltd. Chia Tai Group, which started early in the field of deep processing, rapid development, its experience perhaps for others who wish to expand in the deep processing enterprises have a certain significance.

Qinhuangdao Chia Tai Co., Ltd. was founded in 1995, since its inception the company has set up two chicken food processing plants. As of the end of 2011, the company has more than 70% of raw meat into mature products, including frozen foods and food at room temperature, up to more than 300 varieties, including conditioning products, pickled products, diced products, high-temperature tank system series, rice Tang Bao series, Chinese cuisine series, pasta products series. These deep-processed products accounted for sales revenue more than 70% of total revenue. The company was so focused on the development of deep processing products, Qinhuangdao Chia Tai official told reporters today the primary processing of raw materials and getting smaller and smaller profit margins, the company believes that the downstream industry chain to seek to profit, develop diverse forms of cooked meat is growing enterprises ﹑ increase sales (profit) and the only way to create a brand. Facts have proved that the company did by increasing the proportion of deep-processed products gained huge profits, but also continue to grow its own.

Qinhuangdao Chia Tai compared to this pioneer Shandong Liuhe Group (now merged into New Hope Liuhe Group) in the field of deep processing can be described as the sudden emergence of a rising star. In 2004, the Group VI and also because without their own cooked food processing exports to Japan and missed opportunities for cooked poultry products, but then the group began to develop conditioning, cooked products processing, set up food processing and terminal division, only just four years time, they established a three cooked food factory, cooked from product sales also soared in 2004 to 744 tons to 30,000 tons in 2008 to achieve a leap forward. Currently, the New Hope Liuhe Group’s poultry processing product categories have been included conditioning string class, conditioning pickled, breaded conditioning, conditioning strings, balls category, halides sauce, fried, forming class, Zhengkao category, Sausage classes and more than 100 varieties, point of sales in major cities throughout the country. With the development in the field of deep processing, VI cooked food in 2010 was selected for the Shanghai World Expo specifically for products, some products are also exported to Japan finally won the opportunity to expand the corporate income-generating channels.

Chia Tai Group and Group VI through such a precedent, it is easy to see for the majority of poultry processing enterprises, processing business in our country is a great potential for development, but also a very competitive field. As mentioned above, and do deep processing of this, not only to meet the needs and tastes of consumers, but also for enterprises to bring direct economic benefits, both for the development of the industry or the company’s own profits, have a positive impact.